Thursday, 10 November 2011

"Emerging Markets" - Really?

The term “emerging markets” is conventionally used to describe nations in the world that are rapidly developing from a current less developed state. Depending on definition, this ranges from around 28 to 40 countries worldwide. When analyzed however, the term seems inappropriate.
The growth of “emerging” markets (in particular the BRIC nations) has been incredible. Over the past 25 years the world has grown at an average of 3.7%. In 2011, world GDP is expected to grow at 4.4% which is already above average. The BRIC economies however are poised to grow 7.9% on average after having already achieved similar rates so over the past couple of years. These economies are growing so strongly that 2009 is sometimes cited as the year in which emerging market consumption caught up with US consumption; it is the first time more cars were sold in China than in the USA. Apart from a new economic reality, this also carries a psychological impact for the car-loving nation of the USA.
A GDP per capita of $11,000 is often cited as the threshold for achieving developed status. Allan Conway, Head of Global Emerging Markets Equities of leading investment manager Schroders, mentions, “economies with a GDP per capita above about $11,000 are developed, between roughly $1,500 and $11,000 emerging“. Looking at the GDP per Capital of the BRIC nations reveals that only India is still truly in the midst of emerging status, lying at around $3,500 per capita. China is expected to cross the threshold in 5-7 years. Brazil and Russia already have. 

The world at night (click to enlarge), in which nowadays the BRIC nations (Brazil, Russia, India and China) are clearly visible. Source: NASA

Trade flows additionally highlight the changed world we live in from 10 years ago. 3 phases of trade in modern history can be identified, the first one being trade between developed markets, 48% of global trade for exampled occurred just between developed markets in 2008. The second phase is trade between developed and emerging markets which is still strongly increasing, China for example is forecasted to surpass France as Germany’s main exporting destination within two years. The third phase however is the most intriguing and its presence is becoming very apparent; trade amongst emerging markets. Examples include the Panama Railway in South America which is to be built by a Chinese firm (5% of world trade passes through the Panama Canal). Similarly, China is now the largest trading partner of Brazil, replacing the USA which held this position for the last 40 years.

Nevertheless, some issues remain that could hold these nations back if they are not dealt with properly. China’s one child policy will cause demographic pressure. Global imbalances (do the Chinese really believe in US repayment of debt?) persist and there is no mechanism to correct them. There is discussion about ‘overheating’ in several emerging markets, what growth level is sustainable (also from an environmental perspective)? Additionally, the BRIC members each have different interests, China and India being consumers of raw materials while Brazil and Russia are largely producers of such natural resources and this endowment powers their economies. Potential conflicts need to be avoided.

In conclusion, the rapid pace of development has catapulted these markets onto the world stage. They are no longer “emerging” but are a defining component of the world economy. Lets call them RDEs, Rapidly Developing Economies, and give their astounding achievements some recognition. Should they defy the challenges on the path ahead of them, they will join the exclusive “developed markets” club sooner than many are likely to predict today.

Tuesday, 8 November 2011

The Return of Manufacturing to the USA

For over 10 years now, outsourcing has been a dynamic, major force changing the structure of the world economy. Emerging markets offer what appears to be an endless supply of cheap labour, rapidly expanding domestic markets, attractive currency (low) valuations and governments warming up to the idea of foreign direct investment. China in particular has in recent history been a simple choice to make as a destination for companies seeking to produce abroad.
This trend continues in 2011. However, the rate of change is slowing. The management consultant firm Boston Consulting Group found that from 2001 to 2004, imports from China into the USA grew by around 20% per year. In the past few years this rate has slowed to around 4%. U.S. imports from other low-cost nations have largely flattened, and even declined in 2009. Last year, the “great sucking noise” (a term to describe the flow of manufacturing jobs out of the USA coined by presidential candidate H. Ross Perot in 1992), even went into reverse. For the first time since 1997, US manufacturing jobs increased, by around 1 per cent.
                                                                            Source: The Financial Times
Reasons for this developing trend are many. China’s wages are under strong pressure to rise, currently increasing by 15-20% per year. The Yuan is continuing to appreciate against the Dollar. Additionally, demographics (the one child policy having a major impact) are not in China’s favor; the population (in stark contrast with that of India for example) is ageing. Some observers go as far as to ask whether China will ‘grow old before it grows rich’. Reliability concerns, a lack of transparency regarding government policies and a strong political bias towards domestic firms including blatant theft of intellectual capital leaves Western firms worried how much quality is being sacrificed for lower and lower labour cost-gaps. The labour cost-gap between the USA and China is expected to shrink to just 40% by 2015.


When taking into account higher productivity of US employees, better quality and lack of transport costs, overall savings are predicted to become marginal. This is why the Boston Consulting Group, has coined 2015 the “tipping point” after which, in certain sectors, manufacturing will be as attractive in the USA as in China. The firm predicts this to have a dramatic impact, bringing 2 to 3 Million manufacturing jobs back to the US, mainly from seven industries including transportation goods (e.g. vehicles and parts), electrical equipment and furniture. Additionally, $100 Billion in output gains are expected, lowering the US non-oil trade deficit by 20 to 35%.


Clearly, other low-cost nations will also remain attractive, most notably Mexico in regard to US manufacturers. However, these are very often not capable of handling high-end manufacturing on the scale of China due to lack of infrastructure, scale, domestic supply networks, worker productivity and, in several cases, corruption (to various degrees relative to China). Evidence is starting to point in the US’s favour; Ford, NCR, Master Lock and several other companies are examples of firms that have recently shifted manufacturing from China to the US. It is difficult to predict where manufacturing will be focused in 10 years. However, The Boston Consulting Group has a bold answer: “We’re on record predicting a U.S. manufacturing renaissance starting by around 2015.”